Ulta Beauty Officer Kecia Steelman Files Form 144 to Sell $1.09M in Stock

Executive Summary

On September 17, 2026, Kecia Steelman, an Officer of Ulta Beauty, Inc. (ULTA), filed a Form 144 notice of proposed sale for 2,000 shares of common stock, representing an aggregate market value of approximately $1,091,766.00 (implied price of $545.88 per share).

Transaction Details

• Filer: Kecia Steelman
• Relationship to Issuer: Officer
• Proposed Sale Date: September 17, 2026
• Broker: Charles Schwab & Co., Inc.
• Securities Class: Common Stock
• Shares Being Sold: 2,000
• Aggregate Market Value: $1,091,766.00
• Shares Outstanding: 42,757,471
• Source of Shares: Acquired via RSU / PSU vesting on March 15, 2024 as equity compensation.

Market & Trading Significance

• Volume Impact: The proposed sale accounts for approximately 0.0047% of Ulta Beauty's 42,757,471 outstanding shares, posing negligible dilution or direct supply pressure on the market.
• Context: The securities were received as compensation via vested equity awards. The filer reported no other sales during the preceding three months.
• Significance Assessment: Low. The transaction appears to be a routine liquidation of vested incentive equity, consistent with standard executive portfolio diversification.