Pinterest Co-Founder Benjamin Silbermann Files Form 144 to Sell $939K in Stock

SEC Form 144 Analysis: Pinterest, Inc. ($PINS)

Transaction Overview

• Filer: Benjamin Silbermann, Co-Founder, Director, and 10% Stockholder
• Securities Proposed for Sale: 46,875 shares of Class A Common Stock
• Aggregate Market Value: $939,486.00 (approximately $20.04 per share)
• Approximate Sale Date: September 9, 2026
• Broker: Charles Schwab & Co., Inc.

Acquisition & Ownership Context

• Acquisition Details: The shares were originally acquired as founder shares on April 18, 2019, from Pinterest, Inc.
• Holding Structure: Shares are held and sold via The Benjamin and Divya Silbermann Family Trust.

Trading Plan & Past Activity

• Rule 10b5-1 Plan: The transaction is executed pursuant to a pre-established Rule 10b5-1 trading plan adopted on February 27, 2026.
• Recent Selling Pattern: Silbermann has engaged in systematic, periodic sales of identical 46,875-share tranches over the preceding three months (June through September 2026).

Trading Significance

• Significance Level: Low
• Rationale: The proposed sale represents a small recurring tranche under a pre-scheduled Rule 10b5-1 trading plan. Given the automated schedule and consistent tranche sizes across multiple months, this filing reflects programmatic diversification rather than a discretionary reaction to near-term company performance.