Holland Advisory Services Reports $72.8M in Holdings in Q3 13F Filing
Holland Advisory Services, Inc.
Filing Summary
Holland Advisory Services Discloses $72.8M Portfolio
Filer: Holland Advisory Services, Inc. Form: 13F-HR | Filed: 2025-10-14 Significance: Medium
Filing Summary: • Type: Quarterly Holdings Report (13F-HR) • Total Portfolio Value: $72,809,728 • Number of Holdings: 45 • Period of Report: 2025-09-30
Key Insight: Holland Advisory Services has filed its quarterly report, revealing total assets under management of over $72 million. The portfolio shows a significant concentration in broad-market ETFs, particularly iShares S&P 500, Mid-Cap, and Small-Cap funds, indicating a diversified, index-based investment strategy.
Top Holdings by Value:
- iShares CORE S&P 500 ETF (IVV): $21.7M
- iShares CORE S&P Mid-Cap ETF (IJH): $17.1M
- iShares CORE S&P Small-Cap ETF (IJR): $9.1M
This is PUBLIC SEC data for educational purposes. Not investment advice.
Comprehensive Analysis
SEC Filing Analysis: Holland Advisory Services, Inc. (13F-HR)
Executive Summary
- Trading Significance: Medium
- Key Takeaway: Holland Advisory Services, Inc. reported $72.8 million in assets under management as of September 30, 2025. The portfolio is heavily weighted towards broad-market index ETFs, suggesting a core strategy of diversification and market tracking.
- Market Impact: This filing provides transparency into the holdings of an institutional investment manager. Given the size and ETF-heavy nature of the portfolio, the filing itself is unlikely to cause significant price movement in the underlying securities. Its value lies in understanding the firm's investment strategy.
Filer Information
| Field | Value |
|---|---|
| Filer Name | Holland Advisory Services, Inc. |
| CIK | 0001890183 |
| Type | Investment Manager |
| Total AUM Reported | $72,809,728 |
Filing Details
| Field | Value |
|---|---|
| Form Type | 13F-HR (Holdings Report) |
| Filing Date | 2025-10-14 |
| Period of Report | 2025-09-30 |
| Number of Holdings | 45 |
Portfolio Analysis
This Form 13F-HR is a mandatory quarterly report for institutional investment managers with over $100 million in qualifying assets (Note: the reported value is $72.8M, which may reflect specific calculation rules for 13F assets). It discloses their long positions in publicly traded securities.
Top 5 Holdings by Value
| Issuer | Security | Value (USD) |
|---|---|---|
| ISHARES TR | CORE S&P500 ETF | $21,728,092 |
| ISHARES TR | CORE S&P MCP ETF | $17,152,070 |
| ISHARES TR | CORE S&P SCP ETF | $9,130,725 |
| VANGUARD INDEX FDS | TOTAL STK MKT | $2,553,410 |
| APPLE INC | COM | $1,972,811 |
Investment Strategy Insights
- Dominance of ETFs: The top three holdings, accounting for over 64% of the portfolio's value, are iShares core index ETFs (S&P 500, Mid-Cap, and Small-Cap). This indicates a strong preference for a diversified, passive, and low-cost investment approach.
- Diversification: The portfolio is spread across 45 positions, including broad market ETFs, individual blue-chip stocks (like Apple, Microsoft, JPMorgan Chase), and sector-specific ETFs.
- Limited Active Bets: While individual stocks are present, their position sizes are significantly smaller than the core ETF holdings, suggesting they are likely satellite positions around a core passive strategy.
Market Impact Analysis
Stock Impact Prediction
- Direction: Neutral
- Reasoning: A 13F filing reports positions held at the end of the previous quarter. The information is dated and reflects a snapshot in time. The holdings are in highly liquid securities and ETFs, so the disclosure is unlikely to impact prices.
Sentiment Indicator
- Sentiment Indicator: Neutral / Bullish on the overall US market.
- Reasoning: The heavy investment in broad US market indexes reflects a constructive long-term view on the US economy and stock market as a whole, rather than a high-conviction bet on a specific company or sector.
Contextual Analysis
Filing Significance
Form 13F filings are a valuable tool for observing the positioning of institutional investors. For Holland Advisory Services, this filing demonstrates a conventional, diversified asset allocation model. It does not signal any aggressive or unusual market timing bets.
Key Takeaways
- Core-Satellite Strategy: The portfolio structure is a classic example of a core-satellite strategy, with low-cost index funds forming the 'core' and individual stocks or other funds as 'satellites'.
- Passive Management Style: The significant allocation to index ETFs suggests the firm's primary strategy is to capture market returns (beta) rather than attempting to outperform through active stock selection (alpha).
- Long-Term Outlook: The composition of the portfolio, centered on large, stable ETFs and blue-chip companies, is indicative of a long-term investment horizon.
IMPORTANT DISCLAIMER: This analysis is for informational purposes only and is not intended as investment advice. The information presented is based on publicly available SEC filings and should not be construed as a recommendation to buy, sell, or hold any securities. Past performance does not guarantee future results. All investments carry risk, including the potential loss of principal. Please consult with a qualified financial advisor before making any investment decisions.
Analysis generated on 2025-10-14 | Data source: SEC EDGAR
Get Real-Time Alerts
Join our community to receive instant notifications when high-significance filings are published
Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.