Booking Holdings CHRO Executes $244K Scheduled Share Sale
Booking Holdings Inc.
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Filing Summary
=== INSIDER TRANSACTION REPORT ===
Company: Booking Holdings Inc. ($BKNG)
Insider: Pisano Paulo
Title: Chief Human Resources Officer
Transaction: Sale (Code: S)
Shares: 1,500
Price: $163.06
Total Value: $244,590.00
Post-Holdings: 70,400 shares (Direct)
Type: Rule 10b5-1 Plan
Significance: Low
Comprehensive Analysis
Executive Summary
On October 15, 2026, Paulo Pisano, Chief Human Resources Officer of Booking Holdings Inc. ($BKNG), executed an open-market sale of 1,500 shares of common stock at a price of $163.06 per share. The gross transaction value totaled $244,590.00.
Transaction Details
- Security: Common Stock
- Transaction Code: S (Open-market sale)
- Shares Sold: 1,500
- Execution Price: $163.06
- Aggregate Consideration: $244,590.00
- Direct Holdings Post-Sale: 70,400 shares
Context & Trading Plan
The transaction was executed pursuant to a pre-arranged Rule 10b5-1(c) trading plan adopted on June 1, 2026. Under Rule 10b5-1, corporate insiders can establish scheduled trading instructions at a time when they possess no material non-public information, reducing legal and regulatory exposure.
Impact and Significance
This disposition represents approximately 2.09% of Mr. Pisano's pre-transaction holdings of 71,900 shares. Because the sale was executed under an established Rule 10b5-1 trading plan and represents only a minor trimming of the insider's total equity position, the market significance of this event is rated as Low.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
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