Booking Holdings CHRO Sells $259K in Common Stock Under Rule 10b5-1 Plan
Booking Holdings Inc.
Subscribe to track BKNG
Premium users can add ticker alerts and receive realtime notification updates.
Filing Summary
Booking Holdings Inc. ($BKNG) Form 4 Filing Alert Insider: Paulo Pisano (Chief Human Resources Officer) Transaction: Sold 1,500 shares of Common Stock @ $173.02 ($259,530 total) Post-Transaction Holdings: 71,900 shares (Direct) Note: Transaction executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on June 1, 2026.
Comprehensive Analysis
Insider Transaction Summary
- Insider: Paulo Pisano
- Role: Chief Human Resources Officer
- Issuer: Booking Holdings Inc. ($BKNG)
- Transaction Date: September 15, 2026
- Filing Date: September 16, 2026
Transaction Details
- Transaction Type: Open Market Sale (Code:
S) - Security: Common Stock
- Shares Sold: 1,500
- Execution Price: $173.02 per share
- Total Transaction Value: $259,530.00
- Shares Retained Post-Transaction: 71,900 shares (Direct)
Analysis & Significance
- Trading Significance: Low. The sale represents approximately 2.0% of the insider's prior holdings (1,500 out of 73,400 shares).
- Rule 10b5-1 Plan: The transaction was executed under a pre-established Rule 10b5-1 trading plan adopted on June 1, 2026, indicating routine diversification rather than discretionary trading based on non-public material information.
Get Real-Time Alerts
Join our community to receive instant notifications when high-significance filings are published
Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.