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Booking Holdings CHRO Paulo Pisano Sells $610K in Shares Under 10b5-1 Plan

Low SignificanceSeptember 1, 2026 at 4:42:01 PM EDT

Booking Holdings Inc.

$BKNG4CIK: 0001075531

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Filing Summary

Booking Holdings Inc. ($BKNG) Form 4 Filing Insider: Pisano Paulo (Chief Human Resources Officer) Transaction: Sold 3,000 shares @ $203.48 ($610,440.00) Remaining Holdings: 73,400 shares (Direct) Note: Conducted under a Rule 10b5-1 trading plan adopted June 1, 2026.

Comprehensive Analysis

Insider Transaction Summary

  • Reporting Owner: Paulo Pisano, Chief Human Resources Officer of Booking Holdings Inc. ($BKNG)
  • Transaction Details: Disposed of 3,000 shares of Common Stock at an average price of $203.48 per share on August 31, 2026, totaling approximately $610,440.
  • Holdings Post-Transaction: Following this transaction, Mr. Pisano retains direct ownership of 73,400 shares.
  • Plan Details: The sale was executed pursuant to a pre-arranged Rule 10b5-1(c) trading plan adopted on June 1, 2026.

Significance

The transaction represents a minor reduction (~3.9%) in the officer's direct equity position and was executed in accordance with a pre-established Rule 10b5-1 trading plan. Consequently, the trading significance is classified as Low.

Topics:#BKNG#BookingHoldings#InsiderSelling#Form4#StockMarket

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