DocuSign Chief Revenue Officer Sells $270K in Common Stock Under Rule 10b5-1 Plan
DOCUSIGN, INC.
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Filing Summary
{ "title": "DocuSign, Inc. (DOCU) - Insider Sale Reported", "color": 15158332, "fields": [ { "name": "Insider", "value": "Paula Hansen (Chief Revenue Officer)", "inline": true }, { "name": "Transaction", "value": "Sold 3,300 shares @ $81.82", "inline": true }, { "name": "Total Value", "value": "$270,006", "inline": true }, { "name": "Remaining Ownership", "value": "103,258 shares (Direct)", "inline": true }, { "name": "Trading Plan", "value": "Rule 10b5-1 Plan", "inline": true }, { "name": "Significance", "value": "Low", "inline": true } ], "footer": { "text": "SEC Form 4 • Filing Date: 2026-11-03" } }
Comprehensive Analysis
Executive Summary
On November 2, 2026, DocuSign, Inc. (NASDAQ: DOCU) Chief Revenue Officer Paula Hansen executed an open-market sale of 3,300 shares of common stock at an average price of $81.82, totaling approximately $270,006. The filing also disclosed an acquisition of 1 share via the company's Employee Stock Purchase Plan (ESPP) on October 5, 2026, at $40.84.
Transaction Breakdown
-
Open-Market Sale (November 2, 2026):
- Shares Sold: 3,300
- Weighted Average Price: $81.82 (ranging from $81.52 to $82.22)
- Total Proceeds: $270,006
- Post-Transaction Holdings: 103,258 shares directly owned
- Mechanism: Conducted under a pre-established Rule 10b5-1 trading plan
-
ESPP Acquisition (October 5, 2026):
- Shares Acquired: 1
- Purchase Price: $40.84 (85% of market price per plan terms)
Market and Trading Context
- Significance Level: Low
- Portfolio Impact: The disposition represents approximately 3.1% of Ms. Hansen's direct holdings prior to the sale.
- Pre-Arranged Trading: The sale was executed pursuant to a Rule 10b5-1 trading plan, reducing the likelihood that the transaction reflects an opportunistic move based on non-public material information.
- Retained Stake: Following the transaction, the insider retains substantial alignment with shareholders, continuing to hold 103,258 direct shares valued at over $8.4 million at current market prices.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
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