Roku CFO & COO Dan Jedda Sells $1.07M in Class A Stock Under Rule 10b5-1 Plan
ROKU, INC
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Filing Summary
ROKU, INC ($ROKU) Insider Filing Reporting Owner: Dan Jedda (CFO & COO) Action: Sold 7,000 shares of Class A Common Stock at $152.84/share Total Transaction Value: $1,069,880.00 Shares Held Post-Transaction: 67,811 shares Notes: Sold pursuant to a Rule 10b5-1 trading plan.
Comprehensive Analysis
Executive Summary
On October 19, 2026, Roku, Inc. ($ROKU) filed a Form 4 detailing an open-market sale of Class A Common Stock by CFO & COO Dan Jedda. The transaction took place on October 15, 2026, and involved the disposal of 7,000 shares at a price of $152.84 per share, totaling approximately $1.07 million.
Transaction Details
- Reporting Insider: Dan Jedda (CFO & COO)
- Security: Class A Common Stock
- Transaction Code: S (Open-market sale)
- Volume: 7,000 shares
- Execution Price: $152.84 per share
- Total Consideration: $1,069,880.00
- Ownership Post-Sale: 67,811 shares (Direct)
Significance & Market Impact
- Pre-Arranged Execution: Footnote 1 indicates that this sale was executed pursuant to an established Rule 10b5-1 trading plan. The pre-scheduled nature of this sale reduces concerns over opportunism or material non-public information.
- Remaining Stake: Following this sale, Jedda retains direct ownership of 67,811 shares, reducing his position by approximately 9.36%.
- Overall Rating: Low significance due to execution under a 10b5-1 plan and substantial retained equity.
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Important Disclaimer
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