Roku CFO & COO Dan Jedda Sells $1.10M in Stock Under 10b5-1 Plan

Insider Transaction Overview

On September 15, 2026, Dan Jedda, the Chief Financial Officer and Chief Operating Officer of ROKU, INC ($ROKU), executed an open-market sale of 7,000 shares of Class A Common Stock at a price of $156.81 per share, generating gross proceeds of approximately $1,097,670.00.

Key Transaction Highlights

• Role: CFO & COO
• Transaction Type: Disposed (Code S - Open Market Sale)
• Shares Sold: 7,000
• Average Price: $156.81
• Remaining Direct Ownership: 74,811 shares
• Ownership Reduction: ~8.55% of pre-transaction holdings (74,811 remaining + 7,000 sold = 81,811 prior shares)
• Rule 10b5-1 Plan: The filing notes the transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Market Significance

Because this sale was executed under a pre-scheduled Rule 10b5-1 trading plan, it represents routine liquidity or diversification rather than a discretionary reaction to near-term company performance or material non-public information. Dan Jedda continues to maintain a substantial direct equity stake of 74,811 shares.