Rocket Companies Insider Sells $2.95M in Class A Common Stock Under 10b5-1 Plan
Rocket Companies, Inc.
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Filing Summary
# Insider Sale: Rocket Companies, Inc. (NYSE: RKT)
**Insider**: Jesse K. Bray (Director; Pres & CEO, Rocket Mortgage)
**Transaction Date**: September 15, 2026
**Filing Date**: September 16, 2026
### Transaction Summary
- **Type**: Open Market Sale (10b5-1 Plan)
- **Shares**: 225,000
- **Average Price**: $13.11 (Range: $12.92 - $13.34)
- **Total Proceeds**: ~$2,949,750
- **Remaining Holdings**: 7,953,027 indirect shares (Trust) + 7,870,140 direct shares
Comprehensive Analysis
Executive Summary
On September 16, 2026, Jesse K. Bray, Director and President & CEO of Rocket Mortgage, filed a Form 4 reporting the open market sale of 225,000 shares of Rocket Companies, Inc. (RKT) Class A common stock on September 15, 2026. The shares were sold at a volume-weighted average price of $13.11 (ranging from $12.92 to $13.34), resulting in total proceeds of approximately $2,949,750.
Transaction Context & Rule 10b5-1 Plan
- Plan Adoption: The transaction was executed pursuant to a pre-arranged Rule 10b5-1 trading plan established by the Jesse K. Bray Living Trust on June 16, 2026.
- Ownership Breakdown: Following the sale, Mr. Bray retains 7,953,027 indirect shares via the Living Trust and 7,870,140 direct shares, totaling over 15.82 million shares.
- Significance: While the dollar value is notable (~$2.95M), the sale represents less than 1.5% of Mr. Bray's combined equity holdings in Rocket Companies and was executed under an established 10b5-1 plan, indicating routine portfolio management rather than a discretionary reaction to near-term corporate developments.
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