SEC Filing Analysis: Horizon Advisory Services, Inc.

Executive Summary

• Trading Significance: Medium
• Key Takeaway: Horizon Advisory Services, Inc. has filed its quarterly Form 13F-HR, disclosing $195.4 million in assets under management across 45 positions as of September 30, 2025. The portfolio is heavily weighted towards Exchange-Traded Funds (ETFs), suggesting a diversified, factor-based investment strategy.
• Market Impact: The filing provides transparency into the holdings of a mid-sized registered investment advisor. While not large enough to move the overall market, the specific allocations can offer insights for investors tracking the popularity and fund flows of specific ETFs and underlying securities.

Filer Information

Field	Value
Company	Horizon Advisory Services, Inc.
Ticker Symbol	null
CIK	0001799006
Type	Investment Advisor

Insider Information

Field	Value
Name	Not Applicable
CIK	Not Applicable
Title/Position	Not Applicable
Relationship	Not Applicable
Note: This is a Form 13F-HR, an institutional holdings report, not an insider trading filing (Form 4).

Portfolio Details

Field	Value
Form Type	13F-HR
Period of Report Date	2025-09-30
Total Portfolio Value	$195,438,639
Number of Holdings	45

Market Impact Analysis

Stock Impact Prediction

• Direction: Neutral
• Reasoning: A 13F filing is a backward-looking report of holdings at the end of a quarter. It does not represent a single new transaction and its release typically has a neutral to low impact on the market as a whole. The information is primarily used by other investors for idea generation and to understand institutional sentiment.

Volume & Sentiment

• Expected Volume Impact: Low. No significant volume changes are expected in the broader market based on this filing. There may be minor interest in the specific ETFs that constitute the largest positions.
• Sentiment Indicator: Neutral. The portfolio shows a preference for diversified ETF products rather than high-conviction bets on single stocks, reflecting a balanced, risk-managed approach.

Investment Insights

Portfolio Composition

• The top four holdings, representing over 70% of the reported assets, are all ETFs. This indicates a core strategy built around broad market or thematic exposure.
• Top Holdings:
  1. First Trust New Constructs ETF (NCT) ($46.4M): Focus on fundamentally strong companies.
  2. First Trust Rising Dividend Achievers ETF (RDVY) ($37.8M): Focus on dividend growth stocks.
  3. Harbor Commodity All-Weather Strategy ETF (HGER) ($29.3M): Diversified commodity exposure.
  4. JPMorgan Equity Premium Income ETF (JEPI) ($27.6M): Covered call strategy for income generation.

Key Takeaways

1. Strategy is ETF-Driven: Horizon Advisory heavily relies on packaged ETF products for its main allocations, likely for diversification and to implement specific factor or thematic tilts (dividends, commodities, value).
2. Risk Management Focus: The significant positions in commodity and covered call ETFs (HGER, JEPI) suggest a focus on generating returns in different market environments and managing overall portfolio volatility.
3. Diversified Individual Holdings: Beyond the large ETF positions, the portfolio contains a variety of individual common stocks across different sectors (e.g., Apple, Amazon, Exxon Mobil, Nucor), but these are all relatively small positions, each under 1% of the total portfolio value.

Contextual Analysis

Filing Context

This is a mandatory quarterly report required by the SEC for institutional investment managers with over $100 million in qualifying assets. The data reflects positions held on September 30, 2025, and does not include changes made since that date.

Company Context

Horizon Advisory Services, Inc. is a registered investment advisor based in West Henrietta, NY. With approximately $195 million in reported assets, it operates as a mid-sized manager catering likely to high-net-worth individuals and smaller institutions.

Risk Assessment

Implied Portfolio Risk: Medium

Portfolio Risk Factors

• Market Risk: As the portfolio is heavily invested in equities and equity-based ETFs, it is subject to general stock market fluctuations.
• Concentration Risk: While diversified across many underlying securities via ETFs, there is a concentration in products from a few ETF providers, notably First Trust.
• Interest Rate Sensitivity: The portfolio includes bond ETFs (iShares iBonds), which are sensitive to changes in interest rates.

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IMPORTANT DISCLAIMER: This analysis is for informational purposes only and is not intended as investment advice. The information presented is based on publicly available SEC filings and should not be construed as a recommendation to buy, sell, or hold any securities. Past performance does not guarantee future results. All investments carry risk, including the potential loss of principal. Please consult with a qualified financial advisor before making any investment decisions.

Analysis generated on 2025-10-15 | Data source: SEC EDGAR