Pinterest Co-Founder & Director Benjamin Silbermann Sells $2.01M in Stock Under 10b5-1 Plan

Executive Summary

On September 1–2, 2026, Pinterest co-founder, Director, and 10% Owner Benjamin Silbermann executed open-market sales totaling 93,750 shares of Class A Common Stock for an aggregate value of $2,008,935.94. The sales were preceded by the conversion of an equivalent number of Class B Common Stock shares into Class A Common Stock and were conducted pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on February 27, 2026.

Transaction Breakdown

• September 1, 2026:
  • Converted 46,875 shares of Class B Common Stock to Class A Common Stock (Code C).
  • Sold 46,875 shares of Class A Common Stock at a weighted average price of $21.6287 (range: $21.495–$21.75), yielding $1,013,845.31.
• September 2, 2026:
  • Converted 46,875 shares of Class B Common Stock to Class A Common Stock (Code C).
  • Sold 46,875 shares of Class A Common Stock at a weighted average price of $21.2286 (range: $21.03–$21.38), yielding $995,090.63.

Ownership and Holding Analysis

Following the transactions, Benjamin Silbermann retains substantial voting control and equity ownership:

• Class B Common Stock (Indirect via Benjamin and Divya Silbermann Family Trust): 34,611,888 shares
• Class B Common Stock (Indirect via SFTC, LLC): 8,762,530 shares
• Class B Common Stock (Direct): 1,174,715 shares
• Class A Common Stock (Direct, RSUs): 13,996 shares

The disposed shares represent a fraction of 1% of his total beneficial ownership, signaling standard programmatic portfolio diversification rather than a strategic change in outlook.