Kelly Financial Services Discloses $386M Portfolio in Q3 13F Filing
Kelly Financial Services LLC
Filing Summary
Kelly Financial Services Discloses $386M Q3 Portfolio
Filer: Kelly Financial Services LLC Form: 13F-HR | Filed: 2025-10-15 Significance: Medium
Portfolio Snapshot: • Total Value: $386,152,108 • Number of Holdings: 114 • Period of Report: 2025-09-30
Key Insight: Kelly Financial Services has reported its holdings for the third quarter of 2025, revealing a portfolio valued at over $386 million. The filing indicates a strong focus on diversified ETFs, particularly from iShares, and significant positions in large-cap US equities.
Top Holdings Include: • iShares US Equity Factor ETF • iShares MSCI USA Quality Factor ETF • iShares S&P 500 Growth ETF • Apple Inc. ($AAPL) • Microsoft Corp. ($MSFT)
This is PUBLIC SEC data for educational purposes. Not investment advice.
Comprehensive Analysis
SEC Filing Analysis: Kelly Financial Services LLC
Executive Summary
- Trading Significance: Medium
- Key Takeaway: Kelly Financial Services LLC filed its quarterly Form 13F-HR, disclosing $386.15 million in assets under management across 114 positions as of September 30, 2025. The portfolio shows a heavy allocation towards broad-market and factor-based ETFs, supplemented by core holdings in blue-chip technology and industrial companies.
- Market Impact: This filing provides transparency into the investment strategy of a mid-sized financial services firm. It is unlikely to cause significant market moves in the underlying assets due to the size of the holdings relative to market cap, but it offers valuable insight into institutional sentiment and portfolio construction trends, particularly the heavy use of ETFs for core exposure.
Filer Information
| Field | Value |
|---|---|
| Filer Name | Kelly Financial Services LLC |
| CIK | 0002023336 |
| Filing Type | 13F-HR (Holdings Report) |
| Total Portfolio Value | $386,152,108 |
| Number of Holdings | 114 |
| Period of Report | 2025-09-30 |
Portfolio Overview
This filing is a quarterly holdings report, not a record of individual insider transactions. It details the firm's long positions as of the end of the quarter.
Top 5 Holdings by Market Value
| Issuer | Security Type | Market Value (USD) |
|---|---|---|
| BLACKROCK ETF TRUST (ISHARES US EQUIT) | ETF | $31,447,725 |
| ISHARES TR (MSCI USA QLT FCT) | ETF | $22,989,778 |
| ISHARES TR (S&P 500 GRWT ETF) | ETF | $21,704,904 |
| ISHARES TR (S&P 100 ETF) | ETF | $20,573,168 |
| ISHARES TR (10-20 YR TRS ETF) | ETF | $20,126,335 |
Strategic Analysis
Portfolio Construction
- Core Strategy: The portfolio is built around a core of diversified, low-cost ETFs, primarily from BlackRock's iShares family. This suggests a strategy focused on capturing broad market returns and specific factor exposures (e.g., quality, growth, value).
- Sector Exposure: While dominated by broad ETFs, individual stock holdings show a clear preference for mega-cap technology (Apple, Microsoft, Alphabet, Amazon) and established industrial/financial names (JPMorgan Chase, Berkshire Hathaway).
- Fixed Income & Alternatives: The presence of significant holdings in Treasury bond ETFs (e.g., 10-20 YR TRS ETF) and gold ETFs (iShares Gold Trust) indicates a balanced approach aimed at diversification and managing portfolio volatility.
Investment Insights
Positive Market Indicators
- Confidence in US Equities: The substantial allocation to US equity ETFs (S&P 500, S&P 100, Total Stock Market) signals a bullish long-term outlook on the domestic market.
- Factor Investing: The specific use of Quality (QUAL) and Growth (IVW) factor ETFs suggests a sophisticated approach to portfolio construction, aiming to outperform the benchmark market index.
- Diversification: The inclusion of international equity, emerging markets, and fixed-income ETFs demonstrates a commitment to a globally diversified and risk-managed strategy.
Risk Factors & Considerations
- Passive Concentration: A heavy reliance on market-cap-weighted ETFs means the portfolio's performance will be closely tied to the performance of a few large-cap tech stocks, increasing concentration risk despite the high number of holdings.
- Interest Rate Sensitivity: Significant holdings in long-duration Treasury ETFs expose the portfolio to risks associated with rising interest rates, which would negatively impact the value of these bonds.
Key Takeaways
- ETF-Centric Strategy: Kelly Financial primarily uses ETFs as the building blocks of its portfolio, a common strategy for achieving diversification and managing costs.
- Mega-Cap Conviction: The largest individual stock positions are in market-leading companies like Apple ($4.1M) and Microsoft ($2.3M), reflecting a conviction in established technology leaders.
- Balanced Risk Profile: The portfolio is not purely aggressive growth; it incorporates value, fixed income, and alternative assets (gold) to create a balanced risk-return profile suitable for a financial advisory firm.
IMPORTANT DISCLAIMER: This analysis is for informational purposes only and is not intended as investment advice. The information presented is based on publicly available SEC filings and should not be construed as a recommendation to buy, sell, or hold any securities. Past performance does not guarantee future results. All investments carry risk, including the potential loss of principal. Please consult with a qualified financial advisor before making any investment decisions.
Analysis generated on 2025-10-15 | Data source: SEC EDGAR
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.