Reddit CEO Steve Huffman Exercises Options and Sells $2.77M Under 10b5-1 Plan
Reddit, Inc.
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Filing Summary
# Reddit, Inc. (RDDT) Form 4: Steve Huffman (CEO & President)
**Transaction Date:** September 15, 2026
**Action:** Option Exercise & Sale (Rule 10b5-1 Plan)
- **Shares Sold:** 17,308
- **Average Sale Price:** ~$160.11 (range $158.21 - $163.64)
- **Gross Proceeds:** ~$2,771,185.65
- **Option Exercise:** 17,308 shares at $25.29 ($437,719.32)
- **Net Proceeds:** ~$2,333,466.33
- **Post-Transaction Holdings:** 336,432 Class A shares (Trust) + 82,760 shares across other trusts
- **Remaining Options:** 1,027,947
Comprehensive Analysis
Insider Transaction Overview
On September 15, 2026, Steve Huffman, CEO and President of Reddit, Inc. (RDDT), executed an option exercise and corresponding sale of 17,308 shares of Class A Common Stock.
- Option Exercise: 17,308 stock options exercised at $25.29 per share.
- Open Market Sales: 17,308 shares sold in multiple tranches at weighted average prices ranging between $158.21 and $163.64 per share, resulting in total gross proceeds of approximately $2,771,186 (average price ~$160.11).
- Net Cash Generated: Approximately $2,333,466 after accounting for the option exercise cost of $437,719.
Trading Plan & Ownership Context
- Rule 10b5-1 Trading Plan: The transactions were conducted in accordance with a pre-arranged Rule 10b5-1 trading plan adopted on May 20, 2026.
- Beneficial Ownership: The transactions were conducted via The XYZ Revocable Trust. Following the sales, the trust holds 336,432 shares of Class A Common Stock, alongside 1,027,947 remaining stock options. Huffman additionally maintains indirect beneficial ownership of 82,760 shares across several grantor retained annuity trusts (EVS Trust - I, JDI Trust - I, and MLH Trust - I).
Market Significance
The transaction reflects a standard, pre-planned option exercise and sale strategy under Rule 10b5-1, leaving the CEO with substantial equity exposure and over 1 million stock options remaining.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
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