Carvana Chief Brand Officer Ryan Keeton Withholds 2,879 Shares for Taxes
CARVANA CO.
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Filing Summary
Carvana Co. ($CVNA) - Form 4 Filing Analysis • Insider: Ryan S. Keeton (Chief Brand Officer) • Transaction Date: September 1, 2026 • Type: Tax Withholding (Code F) • Shares Transacted: 2,879 @ $72.18 • Total Value: $207,806.22 • Shares Retained: 429,510 • Significance: Low (Mandatory tax withholding on RSU vesting)
Comprehensive Analysis
Executive Summary
On September 3, 2026, Carvana Co. ($CVNA) filed a Form 4 reporting a disposition of Class A Common Stock by Chief Brand Officer Ryan S. Keeton. The transaction, dated September 1, 2026, involved 2,879 shares at a price of $72.18 per share, totaling approximately $207,806.22.
Transaction Details
- Transaction Code: F (Payment of exercise price or tax liability by withholding securities)
- Nature of Transaction: Non-discretionary share withholding to cover tax obligations resulting from the vesting of restricted stock units (RSUs).
- Post-Transaction Holdings: Keeton directly holds 429,510 shares of Class A Common Stock following the transaction.
Market & Governance Context
Because this disposition represents an automated tax withholding event rather than an open-market sale, it does not convey insider sentiment regarding the company's valuation or future performance.
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Important Disclaimer
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