Toast CRO Jonathan Vassil Exercises Options and Sells Shares via 10b5-1 Plan
Toast, Inc.
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Filing Summary
Toast, Inc. ($TOST) Form 4: Jonathan Vassil (Chief Revenue Officer) reported transactions from Oct 1-2, 2026. The insider vested 14,266 RSUs, sold 6,808 shares at $29.354 to cover taxes, exercised 6,657 options at $2.21, and sold 6,657 shares at an average price of $30.032 under a Rule 10b5-1 plan. Direct holdings after transactions stand at 77,424 shares, with an additional 84,269 shares held indirectly via a GRAT.
Comprehensive Analysis
Executive Summary
On October 5, 2026, Toast, Inc. ($TOST) filed a Form 4 for Chief Revenue Officer Jonathan Vassil, detailing transactions occurring on October 1 and October 2, 2026. The filings encompass quarterly RSU vesting, mandatory tax-withholding share dispositions, and an exercise-and-sell transaction executed pursuant to a pre-established Rule 10b5-1 trading plan.
Key Transaction Breakdown
- RSU Vesting & Settlement (October 1, 2026):
- Vested and acquired an aggregate of 14,266 shares of Class A Common Stock across four tranches (4,748; 4,987; 3,430; and 1,101 shares).
- Tax Withholding Disposition (October 2, 2026):
- Sold 6,808 shares of Class A Common Stock at $29.354 per share ($199,842.03 total) to satisfy mandatory tax obligations associated with the RSU settlements.
- Option Exercise and 10b5-1 Sale (October 2, 2026):
- Exercised stock options to acquire 6,657 shares at an exercise price of $2.21 per share.
- Simultaneously sold the 6,657 shares at a volume-weighted average price of $30.032 (ranging from $30.00 to $30.10) for gross proceeds of $199,923.02, pursuant to a Rule 10b5-1 plan adopted on March 13, 2026.
Post-Transaction Holdings
- Direct Ownership: 77,424 shares of Class A Common Stock.
- Indirect Ownership: 84,269 shares held via The Jonathan S. Vassil Grantor Retained Annuity Trust #1.
- Derivative Holdings Remaining: 89,124 unvested RSUs across various grant dates and 279,214 vested stock options exercisable at $2.21 expiring April 21, 2030.
Market & Trading Significance
The trading activity is assessed as Low Significance. The sales were non-discretionary (a tax-related sell-to-cover and a scheduled 10b5-1 option exercise/sale) and do not signal a shift in executive sentiment regarding Toast, Inc.'s operational outlook.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
