PepsiCo ($PEP) Chairman & CEO Ramon Laguarta Sells $4.05M in Common Stock

Executive Summary

On October 21, 2026, PepsiCo Chairman and Chief Executive Officer Ramon Laguarta executed an open-market sale of 30,000 shares of PepsiCo, Inc. ($PEP) Common Stock at a weighted average price of $135.1297 per share, generating total proceeds of approximately $4.05 million.

Transaction Details

• Insider: Ramon Laguarta, Chairman and CEO
• Security: PepsiCo, Inc. Common Stock
• Transaction Type: Open Market Sale (Code S)
• Execution Date: October 21, 2026
• Volume: 30,000 shares
• Execution Price: $135.1297 (range: $135.0700 to $135.1900)
• Total Transaction Value: $4,053,891.00
• Post-Transaction Holdings: 491,645 direct shares
• Rule 10b5-1 Plan Indicator: 0 (Not reported under a 10b5-1 trading plan)

Context and Impact

• Size Relative to Holdings: The disposition represents approximately 5.75% of Laguarta's direct holdings prior to the transaction (521,645 shares reduced to 491,645 shares).
• Market Significance: Transactions by the Chief Executive Officer carry high market visibility. Given that this was not indicated as an affirmative Rule 10b5-1 scheduled disposition, investors may view the non-routine timing and $4M+ magnitude as a notable liquidity event, though Laguarta maintains a substantial equity position valued at over $66 million.