Roku Director Neil Hunt Files Form 144 to Sell 2,000 Shares Under 10b5-1 Plan
ROKU, INC
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Filing Summary
📋 Form 144 Filing | ROKU, Inc. ($ROKU) Insider: Neil Hunt (Director) Transaction: Proposed Sale of 2,000 Common shares Approx. Value: $312,352.39 (~$156.18/share) Plan Details: Rule 10b5-1 plan adopted on 08/05/2025 Broker: Merrill Lynch Significance: Low
Comprehensive Analysis
Executive Summary
On November 2, 2026, Roku, Inc. director Neil Hunt filed a Form 144 notice disclosing the proposed sale of 2,000 shares of common stock with an aggregate market value of approximately $312,352.39. The shares are slated to be sold through Merrill Lynch on or around November 2, 2026.
Transaction & Plan Overview
- Acquisition Nature: The 2,000 shares are being acquired on November 2, 2026, through a stock option exercise paid in cash directly from the issuer.
- Trading Plan: The proposed sale is executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on August 5, 2025.
- Recent Historical Sales: Over the preceding three months, Neil Hunt has executed monthly sales of 2,000 shares:
- October 1, 2026: 2,000 shares ($302,186.05 gross proceeds)
- September 1, 2026: 2,000 shares ($312,602.88 gross proceeds)
- August 3, 2026: 2,000 shares ($292,505.07 gross proceeds)
Market Impact & Significance
The trading significance of this filing is classified as Low. The transaction size represents an immaterial fraction of Roku's 132.05 million outstanding shares and reflects routine, programmatic liquidity under a long-standing Rule 10b5-1 plan.
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