Walt Disney Co EVP Brent Woodford Exercises and Sells 2,856 Shares via Rule 10b5-1 Plan

Executive Summary

On October 16, 2026, Brent Woodford, Executive Vice President of Control, Financial Planning & Tax at Walt Disney Co ($DIS), executed an option exercise and subsequent sale of 2,856 shares of Disney Common Stock. The shares were exercised at $111.58 and sold at an average price of $111.68, generating total gross proceeds of approximately $318,958.08.

Transaction Details

• Security: Disney Common Stock
• Option Exercise (Code M): 2,856 shares exercised at an exercise price of $111.58.
• Open Market Sale (Code S): 2,856 shares sold at $111.68 per share.
• Rule 10b5-1 Plan: The transaction was conducted under a Rule 10b5-1 trading plan established on February 24, 2026.
• Direct Holdings Post-Transaction: 62,995 shares.
• Indirect Holdings Post-Transaction: 100 shares held by spouse in an IRA, and 293.747 shares held via the company 401(k) plan.
• Derivative Holdings Remaining: 19,990 stock options remaining under this award.

Market & Governance Impact

This filing reflects a routine option exercise and immediate disposition under a pre-scheduled Rule 10b5-1 trading plan. Given the pre-planned nature, the modest transaction size relative to the officer's remaining holdings, and the small dollar volume, this activity represents minimal informational significance for investors.