Walt Disney Co EVP Brent Woodford Executes Routine Option Exercise and Sale Under Rule 10b5-1

Insider Filing Analysis: Walt Disney Co ($DIS)

Executive Summary

On October 8, 2026, Brent Woodford, Executive Vice President of Control, Financial Planning & Tax at Walt Disney Co, exercised stock options for 3,618 shares at an exercise price of $105.21 per share and subsequently sold all 3,618 shares at an average price of $105.31 per share. The total proceeds from the disposition amounted to approximately $381,012.

Transaction Details

• Security: Disney Common Stock
• Derivative Exercise: Exercised 3,618 stock options with an exercise price of $105.21, set to expire on December 21, 2026. Following the exercise, Woodford retains 7,236 options.
• Disposal (Open Market Sale): Sold 3,618 common shares at $105.31 per share.
• Remaining Ownership: Directly owns 62,995 common shares. In addition, indirect holdings include 100 shares via spouse's IRA and 293.747 shares held in the 401(k) plan.

Context and Significance

This transaction carries Low informational significance for the broader market:

1. Rule 10b5-1 Trading Plan: The transaction was executed under a pre-established Rule 10b5-1 trading plan adopted on February 24, 2026, removing discretionary timing based on material non-public information.
2. Option Expiration: The exercised options were approaching expiration on December 21, 2026, making the exercise and immediate liquidation standard executive compensation management.
3. Substantial Retained Stake: The insider maintains an equity stake of over 63,000 shares along with additional option contracts.