Williams-Sonoma CEO Laura Alber Files Form 144 to Sell $7.74M in Common Stock

Executive Summary

On September 16, 2026, Laura Alber, Officer/CEO of Williams-Sonoma, Inc. ($WSM), filed a Form 144 notice of proposed sale of 35,000 shares of common stock with an aggregate market value of approximately $7.74 million (~$221.16 per share) through broker Merrill.

Key Transaction Highlights

• Shares to be Sold: 35,000 Common Stock shares.
• Aggregate Market Value: $7,740,578.75.
• Securities Outstanding: 117,779,173 shares (proposed sale represents ~0.03% of outstanding float).
• Source of Shares: RSU vesting on April 15, 2025 (acquired from the issuer).
• Trading Plan: The proposed sale is executed pursuant to a Rule 10b5-1 trading plan adopted on October 2, 2025.
• Prior Transactions: Ms. Alber sold 35,000 shares on July 15, 2026, generating gross proceeds of $7,746,407.88 under the same planned schedule.

Market Impact & Insider Context

While multi-million dollar insider sales by high-ranking executives warrant monitoring, the adoption of a pre-established Rule 10b5-1 trading plan nearly a year prior indicates a scheduled, programmatic diversification rather than discretionary market timing.