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Affirm Holdings Chief Legal Officer Executes Rule 10b5-1 Option Exercises and Sells Over $6.0M in Stock

Medium SignificanceSeptember 3, 2026 at 5:42:36 PM EDT

Affirm Holdings, Inc.

$AFRM4CIK: 0001820953

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Filing Summary

📢 Insider Transaction Alert: Affirm Holdings, Inc. ($AFRM) Insider: Katherine Adkins (Chief Legal Officer) Transaction: Option Exercise & Sale (Rule 10b5-1) Shares Sold: 83,328 shares Average Price: ~$73.04 (Gross Proceeds: ~$6,086,351) Ending Direct Holdings: 152,439 shares Filing Date: September 3, 2026

Comprehensive Analysis

Insider Trading Analysis: Affirm Holdings, Inc. ($AFRM)

Executive Summary

On September 1 and September 3, 2026, Katherine Adkins, Chief Legal Officer of Affirm Holdings, Inc., engaged in a series of equity transactions including RSU vesting, stock option exercises, and subsequent open-market sales pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on June 2, 2026.

Transaction Breakdown

  • RSU Settlement & Tax Withholding (Sept 1, 2026):
    • Vested and acquired 10,594 shares of Class A Common Stock across multiple RSU grants at $0.00.
    • Withheld 4,795 shares at $69.94 per share ($335,362.30) to cover statutory tax withholding obligations.
  • Option Exercises (Sept 1 & Sept 3, 2026):
    • Exercised 41,664 options at $22.30 per share on Sept 1.
    • Exercised 4,404 options at $22.30 per share and 37,260 options at $23.35 per share on Sept 3.
    • Total options exercised: 83,328 shares.
  • Open-Market Dispositions (Sept 1 & Sept 3, 2026):
    • Sold 23,765 shares at a weighted-average price of $70.13.
    • Sold 15,599 shares at a weighted-average price of $71.00.
    • Sold 2,300 shares at a weighted-average price of $71.87.
    • Sold 41,664 shares at a weighted-average price of $75.53.
    • Total Shares Sold: 83,328 shares for gross proceeds of approximately $6,086,351.37.

Post-Transaction Holdings

Following these transactions, Katherine Adkins directly owns 152,439 shares of Class A Common Stock, alongside remaining derivative positions across unvested RSUs and vested/unvested stock options.

Market Context & Significance

Because the sales were executed strictly in conjunction with option exercises under a Rule 10b5-1 plan established in June 2026, the core equity holding of 152,439 shares remains stable compared to pre-exercise levels. Consequently, the trading significance is categorized as Medium.

Topics:#AFRM#Affirm#InsiderTrading#SECForm4#Fintech

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