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Roku Director Neil Hunt Files Form 144 for Proposed $312.6K Stock Sale

Low SignificanceSeptember 1, 2026 at 4:42:01 PM EDT

ROKU, INC

$ROKU144CIK: 0001428439

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Filing Summary

📄 Form 144 Notice: ROKU, INC ($ROKU)

Insider: Neil Hunt (Director) Action: Proposed Sale Securities: 2,000 Common Shares Aggregate Value: $312,602.88 (~$156.30/share) Approx. Sale Date: September 1, 2026 Broker: Merrill Lynch Plan Date: August 5, 2025 (Rule 10b5-1 Plan)

Comprehensive Analysis

Form 144 Filing Analysis: ROKU, INC ($ROKU)

Overview

On September 1, 2026, Roku Director Neil Hunt filed a Form 144 notice indicating the proposed sale of 2,000 shares of Roku Common Stock through Merrill Lynch, representing an estimated aggregate market value of $312,602.88 (implied price of ~$156.30 per share).

Transaction Details

  • Security: Common Stock
  • Shares to be Sold: 2,000
  • Aggregate Market Value: $312,602.88
  • Shares Outstanding: 132,050,905
  • Acquisition Source: Stock Option Exercise from Issuer (Cash payment on 09/01/2026)
  • Trading Plan: Executed pursuant to a Rule 10b5-1 trading plan adopted on August 5, 2025.

Recent Historical Sales (Past 3 Months)

  • August 3, 2026: 2,000 shares sold for gross proceeds of $292,505.07
  • July 1, 2026: 2,000 shares sold for gross proceeds of $281,306.99

Significance Assessment

  • Trading Significance: Low
  • Context: The proposed sale is modest in size relative to Roku's total outstanding shares (132M+) and represents a routine, recurring monthly transaction executed under a pre-established Rule 10b5-1 trading plan adopted over a year prior.
Topics:#ROKU#InsiderSelling#Form144#StockMarket#TechStocks

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