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Affirm Holdings ($AFRM) COO Michael Linford Sells $7.13M in Stock Under 10b5-1 Plan
Affirm Holdings, Inc.
$AFRM4CIK: 0001820953
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Filing Summary
🚨 Insider Sale Alert: Affirm Holdings, Inc. ($AFRM)
Insider: Linford Michael (Chief Operating Officer)
Transaction: Sold 79,219 shares @ $90.01 ($7,130,502.19)
Type: 10b5-1 Plan Sale (Option Exercise & Sell)
Remaining Holdings: 120,713 shares
Date: 2026-08-28
Comprehensive Analysis
Affirm Holdings, Inc. ($AFRM) Insider Transaction Analysis
Overview: On August 28, 2026, Michael Linford, Chief Operating Officer of Affirm Holdings, Inc., executed a stock option exercise and simultaneous sale of 79,219 shares of Class A Common Stock under a pre-established Rule 10b5-1 plan.
Transaction Summary:
- Derivative Exercise: Exercised stock options for 79,219 shares at an exercise price of $5.39 per share.
- Open Market Sale: Sold 79,219 shares at a weighted average price of $90.01 per share, generating gross proceeds of approximately $7,130,502.19.
- Post-Transaction Holdings: Following these transactions, Mr. Linford directly holds 120,713 shares of Class A Common Stock and 354,651 remaining derivative stock options.
Key Takeaways:
- The trades were executed pursuant to a Rule 10b5-1 trading plan adopted on December 9, 2025.
- The transaction represents routine equity monetization via option exercise rather than a discretionary open-market divestment.
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