Procore Chairman Sells $5.45M in PCOR Stock via Trust
PROCORE TECHNOLOGIES, INC.
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Filing Summary
Procore Chairman Sells $5.45M in PCOR Stock
Company: PROCORE TECHNOLOGIES, INC. (PCOR) Form: 4 | Filed: 2025-12-17 Significance: Low
Insider: Courtemanche Craig F. Jr. Title: Chairman of the Board | Relationship: Director
Transaction: • Type: Sale (Indirect) • Shares: 75,000 • Avg. Price: $72.72 • Value: $5,453,976 • Owned After (in this trust): 1,155,480
Key Insight: The sale represents a very small fraction (~0.046%) of Procore's $11.74B market cap, suggesting a routine diversification or liquidity event rather than a change in outlook.
Market Context: The sale was conducted indirectly through an irrevocable trust. The insider continues to hold a substantial position through various direct and indirect means.
Comprehensive Analysis
SEC Filing Analysis: PROCORE TECHNOLOGIES, INC. (PCOR)
Executive Summary
- Trading Significance: Low
- Key Takeaway: The Chairman of the Board, Craig F. Courtemanche Jr., sold $5.45 million worth of company stock, a transaction that constitutes a minor percentage of the company's total market capitalization.
- Market Impact: The sale is unlikely to have a material impact on the stock price due to its small size relative to the company's valuation.
Company Information
| Field | Value |
|---|---|
| Company | PROCORE TECHNOLOGIES, INC. |
| Ticker Symbol | PCOR |
| CIK | 0001611052 |
| Industry | SERVICES-PREPACKAGED SOFTWARE |
Insider Information
| Field | Value |
|---|---|
| Name | Courtemanche Craig F. Jr. |
| CIK | 0001805735 |
| Title/Position | Chairman of the Board |
| Relationship | Director, Other |
Transaction Details
| Field | Value |
|---|---|
| Form Type | 4 |
| Transaction Date | 2025-12-15 |
| Transaction Code | S (Sale) |
| Security Type | Common Stock |
| Shares Involved | 75,000 |
| Price Per Share | $72.72 (Weighted Average) |
| Total Value | $5,453,976 |
| Shares Owned After | 1,155,480 (in the specific trust) |
| Ownership Type | Indirect |
Financial Impact Assessment
Transaction Materiality
| Metric | Value |
|---|---|
| Transaction Value | $5,453,976 |
| % of Market Cap | 0.046% |
| Shares Transacted | 75,000 |
| % of Shares Outstanding | Not Available |
| Post-Transaction Ownership | The insider continues to hold over 5.1 million shares through various direct and indirect holdings. |
| Materiality Assessment | Low |
Impact Evaluation
- Market Cap Context: Procore Technologies has a market capitalization of $11.74 billion. The $5.45 million sale is negligible in this context, representing less than 0.05% of the company's value.
- Ownership Concentration: While the % of shares outstanding is not available, the sale represents a small portion of the insider's total reported holdings of over 5.1 million shares. This indicates the insider retains a significant stake in the company.
- Transaction Significance: The transaction's low percentage of market cap and the insider's retained large position classify this sale as having low significance. It is likely part of a pre-planned financial management strategy.
Market Impact Analysis
Stock Impact Prediction
- Direction: Neutral
- Reasoning: The transaction value is immaterial compared to the company's market cap. Such sales by high-level executives are common for portfolio diversification and liquidity and do not typically signal a change in the company's fundamental outlook.
Volume & Sentiment
- Expected Volume Impact: Minimal. The transaction size is unlikely to cause a noticeable spike in trading volume.
- Sentiment Indicator: Neutral. The market is likely to view this as a routine insider transaction without broader implications for the company's performance.
Additional Context
Transaction Notes
- Special Circumstances: The sales were executed indirectly through the 'Courtemanche 2021 Irrevocable Trust'. The filing consists of two separate sales on the same day, which have been aggregated for this analysis.
- Market Environment: This is a routine filing and is not tied to any specific market event.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
