SEC Filing Analysis: Celsius Holdings, Inc. (CELH)

Executive Summary

• Trading Significance: Low
• Key Takeaway: A company officer acquired a net 6,752 shares following the vesting of performance-based restricted stock units (RSUs), with a portion automatically sold to cover tax obligations. This is a routine compensatory event, not a discretionary market trade.
• Market Impact: Negligible. The transaction is non-discretionary and represents a minuscule fraction of the company's market capitalization and shares outstanding.

Company Information

Field	Value
Company	Celsius Holdings, Inc.
Ticker Symbol	CELH
CIK	0001341766
Industry	Bottled & Canned Soft Drinks Carbonated Waters

Insider Information

Field	Value
Name	Storey Paul H.
CIK	0001990789
Title/Position	Chief Supply Chain Officer
Relationship	Officer

Transaction Details

This filing reports two related transactions: an award (vesting) and a disposition to cover taxes.

Transaction 1: RSU Vesting (Award)

Field	Value
Form Type	4
Transaction Date	2025-12-09
Transaction Code	A (Award)
Security Type	Common Stock, $0.001 par value per share
Shares Involved	11,133
Price Per Share	$0.00
Total Value	$0.00
Ownership Type	Direct

Transaction 2: Tax Withholding Sale

Field	Value
Transaction Code	F (Payment of tax liability by withholding security)
Shares Involved	4,381
Price Per Share	$43.21
Total Value	$189,301.01
Shares Owned After	44,302 (Directly)
Ownership Type	Direct

Financial Impact Assessment

Transaction Materiality

Metric	Value
Transaction Value (Tax Sale)	$189,301
% of Market Cap ($11.03B)	0.0017%
Net Shares Acquired	6,752
% of Shares Outstanding (257.95M)	0.0026%
Post-Transaction Ownership	44,752 shares (0.017% of outstanding)
Materiality Assessment	Low

Impact Evaluation

• Market Cap Context: The transaction value is insignificant relative to Celsius's $11.03 billion market capitalization.
• Ownership Concentration: The insider's post-transaction ownership of 0.017% is not a concentrated position.
• Dilution Impact: The issuance of 11,133 shares represents a negligible dilution of ~0.0043% to existing shareholders, which is a standard part of an employee incentive plan.
• Transaction Significance: The event is classified as having low significance because it is a non-discretionary, compensatory transaction with a financial impact far below any material threshold.

Market Impact Analysis

Stock Impact Prediction

• Direction: Neutral
• Reasoning: The market does not typically react to routine RSU vesting and associated tax-covering sales, as they do not reflect an insider's market sentiment or a discretionary investment decision.

Volume & Sentiment

• Expected Volume Impact: None. The disposition was a withholding by the issuer and not an open-market sale.
• Sentiment Indicator: Neutral. This is a standard part of executive compensation and provides no new signal to the market.

Additional Context

Transaction Notes

• Special Circumstances: The filing clearly indicates the acquisition (Code 'A') was from the vesting of performance-based RSUs, and the disposition (Code 'F') was an automatic withholding of shares to satisfy tax obligations. This is not an open-market purchase or sale.