SEC Filing Analysis: Celsius Holdings, Inc. (CELH)

Executive Summary

• Trading Significance: Low
• Key Takeaway: The Chief Legal Officer acquired shares through the vesting of performance-based restricted stock units (RSUs) and simultaneously disposed of a portion of those shares to cover tax liabilities. This is a standard compensatory event, not a discretionary market sale.
• Market Impact: The transaction is negligible in the context of the company's market capitalization and has no material impact.

Company Information

Field	Value
Company	Celsius Holdings, Inc.
Ticker Symbol	CELH
CIK	0001341766
Industry	Bottled & Canned Soft Drinks

Insider Information

Field	Value
Name	Mattessich Richard Stephen
CIK	0001999135
Title/Position	Chief Legal Officer
Relationship	Officer

Transaction Details

This filing reports two related transactions: an acquisition of vested RSUs and a disposition to cover taxes. The details below pertain to the disposition, which has a monetary value.

Field	Value
Form Type	4
Transaction Date	2025-12-09
Transaction Code	F (Withholding of securities for tax liability)
Security Type	Common Stock, $0.001 par value per share
Shares Involved	4,381
Price Per Share	$43.21
Total Value	$189,301.01
Shares Owned After	38,856
Ownership Type	Direct

Financial Impact Assessment

Transaction Materiality

Metric	Value
Transaction Value	$189,301.01
% of Market Cap	0.0017%
Shares Transacted	4,381
% of Shares Outstanding	0.0017%
Post-Transaction Ownership	38,856 shares (0.015% of outstanding)
Materiality Assessment	Low

Impact Evaluation

• Market Cap Context: With an $11.03 billion market cap, the $189k transaction is financially insignificant.
• Ownership Concentration: The insider's post-transaction ownership of 0.015% is minimal and does not represent a significant concentration of control.
• Dilution Impact: The net acquisition of 6,752 shares (11,133 vested minus 4,381 for tax) represents a negligible 0.0026% of total shares outstanding, posing no material dilution risk to shareholders.
• Transaction Significance: The transaction's value and share count are well below the 0.1% threshold for even moderate significance. This is a routine administrative filing.

Market Impact Analysis

Stock Impact Prediction

• Direction: Neutral
• Reasoning: The transaction is a non-discretionary 'sell-to-cover' event related to executive compensation. It is not an open-market sale and does not signal any change in insider sentiment.

Volume & Sentiment

• Expected Volume Impact: None. The transaction is too small to impact trading volume.
• Sentiment Indicator: Neutral. The market correctly interprets these filings as routine and non-indicative of future performance.

Additional Context

Transaction Notes

• Footnote F1: Confirms the acquisition of 11,133 shares was from the vesting of performance-based RSUs.
• Footnote F2: Confirms the disposition of 4,381 shares was to satisfy tax withholding obligations, a common practice known as a 'sell-to-cover'.