SEC Filing Analysis: Celsius Holdings, Inc. (CELH)

Executive Summary

• Trading Significance: Low
• Key Takeaway: The President & COO of Celsius Holdings, Eric Hanson, acquired 11,133 shares through the vesting of performance-based restricted stock units (RSUs), a routine component of executive compensation.
• Market Impact: Neutral. This is a non-open market transaction with negligible impact on the stock's float or market sentiment.

Company Information

Field	Value
Company	Celsius Holdings, Inc.
Ticker Symbol	CELH
CIK	0001341766
Industry	Bottled & Canned Soft Drinks

Insider Information

Field	Value
Name	Hanson Eric
CIK	0002062541
Title/Position	President & COO
Relationship	Officer

Transaction Details

This filing reported two related transactions: the acquisition of vested RSUs and the subsequent withholding of shares for taxes.

Field	Value (Primary Transaction)
Form Type	4
Transaction Date	2025-12-09
Transaction Code	A (Grant/Award)
Security Type	Common Stock, $0.001 par value per share
Shares Involved	11,133
Price Per Share	$0.00
Total Value	~$481,180 (Valued at the tax withholding price of $43.21)
Shares Owned After	58,167
Ownership Type	Direct

Financial Impact Assessment

Transaction Materiality

Metric	Value
Transaction Value	$481,179.93
% of Market Cap	0.0044%
Shares Transacted (Gross)	11,133
% of Shares Outstanding	0.0043%
Post-Transaction Ownership	58,167 shares (0.023% of outstanding)
Materiality Assessment	Low

Impact Evaluation

• Market Cap Context: For a company with an $11.03 billion market capitalization, a transaction valued at approximately $481k is immaterial.
• Ownership Concentration: The insider's post-transaction ownership of 0.023% is not a significant concentration of shares.
• Dilution Impact: The vesting of 11,133 shares represents a negligible dilution of ~0.004% to existing shareholders, which is an expected part of the company's compensation plan.
• Transaction Significance: The transaction's value and share count are well below the thresholds for moderate or high significance (<0.1% of market cap and <0.1% of shares outstanding).

Market Impact Analysis

Stock Impact Prediction

• Direction: Neutral
• Reasoning: This is a pre-scheduled vesting of compensation, not a discretionary open-market purchase or sale. It does not signal a change in the insider's sentiment towards the company's future prospects.

Volume & Sentiment

• Expected Volume Impact: Negligible. The transaction is an internal award, and the related tax sale is too small to affect trading volume.
• Sentiment Indicator: Neutral. The market generally views RSU vesting as a routine part of executive pay.

Additional Context

Transaction Notes

• Footnote F1: Confirms the acquisition was from the vesting of performance-based RSUs.
• Footnote F2: Clarifies that a separate disposition of 4,381 shares (Transaction Code 'F') occurred on the same day at $43.21 per share to satisfy tax withholding obligations. This is a standard "sell-to-cover" transaction and not a discretionary sale by the insider.