SEC Filing Analysis: Celsius Holdings, Inc. (CELH)

Executive Summary

• Trading Significance: Low
• Key Takeaway: The Chief Financial Officer, Jarrod Langhans, acquired 11,133 shares from the vesting of performance-based restricted stock units (RSUs) and subsequently disposed of 4,381 shares to cover the associated tax liability. This is a non-discretionary event, not an open-market transaction.
• Market Impact: The transaction is negligible relative to the company's market capitalization and shares outstanding, indicating a neutral market impact.

Company Information

Field	Value
Company	Celsius Holdings, Inc.
Ticker Symbol	CELH
CIK	0001341766
Industry	Bottled & Canned Soft Drinks Carbonated Waters

Insider Information

Field	Value
Name	Langhans Jarrod
CIK	0001924011
Title/Position	Chief Financial Officer
Relationship	Officer

Transaction Details

This filing reports two related transactions:

1. Grant Vesting (Code A): Acquisition of vested RSUs.
2. Tax Withholding (Code F): Automatic sale of shares to cover taxes.

Field	Grant Vesting (A)	Tax Withholding (F)
Form Type	4	4
Transaction Date	2025-12-09	2025-12-09
Security Type	Common Stock	Common Stock
Shares Involved	11,133 (Acquired)	4,381 (Disposed)
Price Per Share	$0.00	$43.21
Total Value	$0 (Nominal)	$189,301.01
Shares Owned After	105,979 (Final holding)	105,979 (Final holding)
Ownership Type	Direct	Direct

Financial Impact Assessment

Transaction Materiality

The analysis considers the gross value of the vested shares, using the price from the tax withholding transaction ($43.21).

Metric	Value
Transaction Value (Gross Grant)	$481,029.93
% of Market Cap	0.0044%
Shares Transacted (Gross Grant)	11,133
% of Shares Outstanding	0.0043%
Post-Transaction Ownership	105,979 shares (0.041% of outstanding)
Materiality Assessment	Low

Impact Evaluation

• Market Cap Context: For an $11.03 billion company, a transaction valued at approximately $481k is immaterial.
• Ownership Concentration: The CFO's post-transaction holding of 0.041% is not a significant concentration of ownership.
• Dilution Impact: The issuance of 11,133 shares represents a negligible dilution of 0.0043% to existing shareholders.
• Transaction Significance: The transaction's value is far below 0.1% of the market cap, and the shares involved are far below 0.1% of shares outstanding, confirming its low significance.

Market Impact Analysis

Stock Impact Prediction

• Direction: Neutral
• Reasoning: This is a routine, non-discretionary transaction related to an executive compensation plan. The sale portion is an automatic 'sell-to-cover' for tax purposes and does not reflect the insider's sentiment or a decision to reduce their stake.

Volume & Sentiment

• Expected Volume Impact: Minimal. The transaction is too small to impact trading volume noticeably.
• Sentiment Indicator: Neutral. The market generally understands that RSU vesting and tax-related sales are not indicative of an insider's outlook on the company's future performance.

Additional Context

Transaction Notes

• Footnote F1: Confirms the acquisition of 11,133 shares was due to the vesting of performance-based restricted stock units.
• Footnote F2: Confirms the disposition of 4,381 shares was to satisfy tax withholding obligations upon vesting.