SEC Filing Analysis: Celsius Holdings, Inc. (CELH)

Executive Summary

• Trading Significance: Low
• Key Takeaway: The President & COO of Celsius Holdings made a small open-market purchase of common stock valued at approximately $200k.
• Market Impact: The transaction is considered immaterial and is unlikely to have a noticeable impact on the stock.

Company Information

Field	Value
Company	Celsius Holdings, Inc.
Ticker Symbol	CELH
CIK	0001341766
Industry	Bottled & Canned Soft Drinks Carbonated Waters

Insider Information

Field	Value
Name	Hanson Eric
CIK	0002062541
Title/Position	President & COO
Relationship	Officer

Transaction Details

Field	Value
Form Type	4
Transaction Date	2025-11-12
Transaction Code	P (Open market purchase)
Security Type	Common Stock, $0.001 par value per share
Shares Involved	4,558
Price Per Share	$43.93
Total Value	$200,249.54
Shares Owned After	51,415
Ownership Type	Direct

Financial Impact Assessment

Transaction Materiality

Metric	Value
Transaction Value	$200,249.54
% of Market Cap	0.0017%
Shares Transacted	4,558
% of Shares Outstanding	0.0018%
Post-Transaction Ownership	51,415 shares (0.02% of outstanding)
Materiality Assessment	Low

Impact Evaluation

• Market Cap Context: For a company with an $11.49 billion market capitalization, this $200k transaction is negligible.
• Ownership Concentration: The purchase slightly increases the insider's ownership, but his total holding remains a very small fraction (0.02%) of the total shares outstanding.
• Transaction Significance: The transaction falls well below the thresholds for moderate significance, representing less than 0.1% of both market cap and shares outstanding.

Market Impact Analysis

Stock Impact Prediction

• Direction: Neutral
• Reasoning: The transaction is too small to be considered a strong signal of insider confidence or to influence market sentiment.

Volume & Sentiment

• Expected Volume Impact: Negligible. The trade size is a tiny fraction of typical daily trading volume.
• Sentiment Indicator: Neutral. This is a routine transaction that does not provide a strong bullish or bearish signal.

Additional Context

Transaction Notes

• Timing: The transaction was an open-market purchase, indicating the insider used their own capital.
• Special Circumstances: No 10b5-1 plan was indicated in the filing.