SEC Filing Analysis: Celsius Holdings, Inc. (CELH)

Executive Summary

• Trading Significance: Low
• Key Takeaway: The Chief Legal Officer of Celsius Holdings, Inc. disposed of shares in a non-discretionary transaction to cover tax liabilities from vested restricted stock units (RSUs).
• Market Impact: This transaction is considered routine and is expected to have a neutral market impact.

Company Information

Field	Value
Company	Celsius Holdings, Inc.
Ticker Symbol	CELH
CIK	0001341766
Industry	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]

Insider Information

Field	Value
Name	Mattessich Richard Stephen
CIK	0001999135
Title/Position	Chief Legal Officer
Relationship	Officer

Transaction Details

Field	Value
Form Type	4
Transaction Date	2025-11-01
Transaction Code	F - Payment of tax liability by withholding security
Security Type	Common Stock, $0.001 par value per share
Shares Involved	1,319
Price Per Share	$60.23
Total Value	$79,443.37
Shares Owned After	32,104
Ownership Type	Direct

Financial Impact Assessment

Transaction Materiality

Metric	Value
Transaction Value	$79,443.37
% of Market Cap	0.0005%
Shares Transacted	1,319
% of Shares Outstanding	0.0005%
Post-Transaction Ownership	32,104 shares (0.012% of outstanding)
Materiality Assessment	Low

Impact Evaluation

• Market Cap Context: The transaction's value of approximately $79k is negligible for a company with a market capitalization of $15.53 billion.
• Ownership Concentration: The insider's post-transaction ownership of 32,104 shares represents a very small fraction (0.012%) of the total shares outstanding.
• Transaction Significance: The sale represents an insignificant percentage of both market cap and shares outstanding. The nature of the transaction (code 'F') confirms it is an automatic withholding for tax purposes, not a discretionary sale reflecting market sentiment.

Additional Context

Transaction Notes

• Special Circumstances: The filing's footnote explicitly states the shares were withheld to satisfy tax obligations upon the vesting of RSUs. This is a common and non-indicative practice for corporate executives.