Wayfair CTO Fiona Tan Sells $920K in Class A Common Stock Under Rule 10b5-1 Plan

Insider Transaction Overview

On October 20, 2026, Fiona Tan, Chief Technology Officer of Wayfair Inc. ($W), executed an open-market sale of 8,000 shares of Class A Common Stock at a price of $115.00 per share, totaling $920,000.00.

Key Transaction Details

• Security: Class A Common Stock
• Transaction Code: S (Open-market sale)
• Shares Sold: 8,000
• Execution Price: $115.00
• Total Consideration: $920,000.00
• Post-Transaction Holdings: 196,698 shares held indirectly via a revocable trust
• Trading Plan: The disposition was executed pursuant to a pre-arranged Rule 10b5-1 trading plan established on June 1, 2026.

Market and Ownership Context

Following this transaction, Fiona Tan retains beneficial ownership of 196,698 shares via a revocable trust. The 8,000 shares sold represent roughly 3.9% of her indirect holdings prior to the sale. Because the transaction was conducted under a Rule 10b5-1 plan established months in advance and represents a modest portion of overall holdings, market significance is assessed as low.