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Wayfair Co-Founder & Director Steven Conine Sells $13M in Class A Common Stock

High SignificanceOctober 19, 2026 at 9:37:57 PM UTC

Wayfair Inc.

$W4CIK: 0001616707

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Filing Summary

Insider Sale Alert: Wayfair Inc. ($W) • Insider: Steven Conine (Director) • Transaction: Sold 117,000 shares of Class A Common Stock • Price: ~$111.25 (Weighted Average) • Total Value: $13,016,738.43 • Remaining Holdings: 105,073 direct shares (plus 22,857 indirect shares) • Plan: Executed under a Rule 10b5-1 trading plan adopted on May 6, 2026

Comprehensive Analysis

Insider Transaction Overview

On October 15, 2026, Wayfair Inc. ($W) Director and Co-Founder Steven Conine executed open-market sales totaling 117,000 shares of Class A Common Stock for gross proceeds of approximately $13.02 million.

Transaction Breakdown

  • Tranche 1: 49,266 shares sold at a weighted average price of $110.36 ($110.00 to $110.99 range).
  • Tranche 2: 46,157 shares sold at a weighted average price of $111.64 ($111.00 to $111.99 range).
  • Tranche 3: 21,577 shares sold at a weighted average price of $112.47 ($112.00 to $112.92 range).

Ownership Impact

  • Direct Holdings Post-Sale: 105,073 shares of Class A Common Stock.
  • Indirect Holdings: 22,857 shares held indirectly via SK Ventures LLC.
  • Plan Details: The transactions were conducted pursuant to a pre-established Rule 10b5-1 trading plan adopted on May 6, 2026.
Topics:#Wayfair#W#InsiderTrading#StockMarket#SEC

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