Wayfair CEO Niraj Shah Sells $7.3M in Class A Stock Under 10b5-1 Plan

Executive Summary

Wayfair Inc. ($W) Chief Executive Officer and Director Niraj Shah reported selling 69,000 shares of Class A Common Stock on October 12, 2026, for an aggregate consideration of approximately $7.30 million. The sales were executed in five tranches at volume-weighted average prices ranging between $103.66 and $107.31 per share.

Transaction Details

• Filing Date: October 14, 2026
• Transaction Date: October 12, 2026
• Tranche Breakdown:
  • 5,050 shares at a weighted average price of $103.66 ($523,483.00)
  • 8,651 shares at a weighted average price of $104.91 ($907,576.41)
  • 39,108 shares at a weighted average price of $105.81 ($4,137,977.48)
  • 15,597 shares at a weighted average price of $106.68 ($1,663,887.96)
  • 594 shares at a weighted average price of $107.31 ($63,742.14)
• Total Transacted: 69,000 shares for $7,296,666.99
• Direct Holdings Post-Sale: 222,137 Class A shares
• Indirect Holdings: 22,857 Class A shares held via SK Ventures LLC

Context & Trading Plan

All transactions reported on this Form 4 were conducted pursuant to a pre-arranged Rule 10b5-1 trading plan adopted by the insider on May 6, 2026. Because the sales were executed under an established automated schedule, they reflect pre-planned liquidity management rather than an ad-hoc discretionary trade based on recent material events.