Wayfair Co-Founder & Director Steven Conine Sells $7.3M in Stock via 10b5-1 Plan

Insider Transaction Summary

On October 12, 2026, Wayfair Inc. ($W) Director and Co-Founder Steven Conine disposed of 69,000 shares of Class A Common Stock across five weighted-average price brackets, yielding gross proceeds of $7,296,708.73.

Transaction Breakdown

• Tranche 1: 5,050 shares @ $103.66 ($523,483.00)
• Tranche 2: 8,651 shares @ $104.91 ($907,576.41)
• Tranche 3: 39,106 shares @ $105.81 ($4,137,805.86)
• Tranche 4: 15,599 shares @ $106.68 ($1,664,101.32)
• Tranche 5: 594 shares @ $107.31 ($63,742.14)

Total Shares Sold: 69,000
Weighted Average Price: ~$105.75

Post-Transaction Holdings

• Direct Ownership: 222,073 shares of Class A Common Stock.
• Indirect Ownership: 22,857 shares held indirectly via SK Ventures LLC.

Context and Significance

• 10b5-1 Trading Plan: All sales were executed pursuant to a pre-established Rule 10b5-1 trading plan adopted on May 6, 2026, satisfying standard affirmative defense requirements against insider trading allegations.
• Significance: Classified as Medium. Although the aggregate transaction value exceeds $7.2M, the sale was planned well in advance under a 10b5-1 schedule, and the insider continues to retain a sizable equity stake in the company.