Wayfair CFO Kate Gulliver Reports RSU Vesting and Share Withholding for Taxes

Executive Summary

On October 1, 2026, Wayfair Inc. ($W) Chief Financial Officer and Chief Administrative Officer Kate Gulliver settled multiple tranches of Restricted Stock Units (RSUs), resulting in the vesting of 23,468 shares of Class A Common Stock. Concurrently, 11,348 shares valued at $101.37 per share ($1,150,346.76 total) were withheld by the issuer to satisfy statutory tax withholding obligations (Transaction Code F). Following these transactions, Ms. Gulliver directly owns 183,310 shares of Class A Common Stock.

Transaction Breakdown

• RSU Vesting (Code M):
  • 392 shares (Grant date: Nov 11, 2021)
  • 219 shares (Grant date: Apr 18, 2022)
  • 428 shares (Grant date: Feb 1, 2023)
  • 22,429 shares (Grant date: May 1, 2026)
  • Total Vested: 23,468 shares acquired at $0 per share.
• Tax Withholding (Code F):
  • 11,348 shares disposed at $101.37 per share.
  • Net Shares Retained: 12,120 shares added to direct holdings.

Market and Trading Significance

This filing carries Low trading significance as it reflects standard, non-discretionary equity compensation activity. The disposition of shares was purely to cover tax withholding obligations upon the scheduled vesting of RSUs, rather than an open-market insider sale.