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Carvana Exec Sells $310k in Stock via 10b5-1 Plan

Low SignificanceMarch 11, 2026 at 6:22:33 PM EDT

CARVANA CO.

$CVNA4CIK: 0001690820

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Filing Summary

Carvana Exec Sells $310k in Stock via 10b5-1 Plan

Company: CARVANA CO. (CVNA) Form: 4 | Filed: 2026-03-11 Significance: Low

Insider: Taira Thomas Title: President, Special Projects | Relationship: Officer

Transaction: • Type: Sale (Rule 10b5-1) • Shares: 953 • Price: $325.00 • Value: $309,725 • Owned After: 64,997

Key Insight: Routine sale representing <0.001% of market cap, executed under a pre-arranged trading plan adopted in Aug 2025.

Market Context: Transaction is negligible relative to Carvana's $69.5B market cap.

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Comprehensive Analysis

SEC Filing Analysis: CARVANA CO. (CVNA)

Executive Summary

  • Trading Significance: Low
  • Key Takeaway: Routine insider sale of $309k executed under a 10b5-1 plan; negligible market impact.
  • Market Impact: Neutral - Transaction size is immaterial relative to market capitalization.

Company Information

FieldValue
CompanyCARVANA CO.
Ticker SymbolCVNA
CIK0001690820
IndustryRetail-Auto Dealers

Insider Information

FieldValue
NameTaira Thomas
CIK0001607889
Title/PositionPresident, Special Projects
RelationshipOfficer

Transaction Details

FieldValue
Form Type4
Transaction Date2026-03-09
Transaction CodeS (Sale)
Security TypeClass A Common Stock
Shares Involved953
Price Per Share$325.00
Total Value$309,725
Shares Owned After64,997
Ownership TypeDirect

Financial Impact Assessment

Transaction Materiality

MetricValue
Transaction Value$309,725
% of Market Cap0.0004%
Shares Transacted953
% of Shares Outstanding0.0004%
Post-Transaction Ownership64,997 shares (0.03% of outstanding)
Materiality AssessmentLow

Impact Evaluation

  • Market Cap Context: With a market cap of $69.53 billion, a $309k transaction is statistically irrelevant.
  • Ownership Concentration: The insider retains 64,997 shares, indicating this sale represents only ~1.4% of their direct holdings.
  • Transaction Significance: Both value and share count percentages are well below the 0.1% threshold for moderate significance.

Market Impact Analysis

Stock Impact Prediction

  • Direction: Neutral
  • Reasoning: The sale was conducted via a Rule 10b5-1 trading plan adopted on August 8, 2025, removing discretionary timing concerns. The volume is too low to impact price action.

Volume & Sentiment

  • Expected Volume Impact: None.
  • Sentiment Indicator: Neutral.

Additional Context

Transaction Notes

  • Special Circumstances: Reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2025.
Topics:#CVNA#Carvana#InsiderTrading#SECFiling#Form4#StockMarket#FinancialData

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