Rocket Mortgage CEO Sells $1.14M in Stock Under Rule 10b5-1 Plan

Executive Summary

On October 2, 2026, Jesse K. Bray, Director and President & CEO of Rocket Mortgage, executed an open-market sale of 92,300 shares of Rocket Companies, Inc. (RKT) Class A common stock at a weighted average price of $12.39 per share, totaling approximately $1.14 million. The filing was submitted to the SEC on October 5, 2026.

Transaction Details

• Security: Class A common stock
• Transaction Code: S (Open market or private sale)
• Shares Sold: 92,300
• Average Price: $12.39 (Range: $12.18 – $12.65)
• Gross Proceeds: $1,143,597
• Ownership Type: Indirect, held by The Jesse K. Bray Living Trust

Plan and Context

According to footnote disclosure, this disposition was executed under a pre-established Rule 10b5-1 trading plan adopted by the Jesse K. Bray Living Trust on June 16, 2026.

Holdings & Impact Assessment

Following this transaction, Mr. Bray continues to hold substantial equity in Rocket Companies:

• Indirect Holdings (Trust): 7,728,027 shares
• Direct Holdings: 7,812,940 shares
• Total Retained Beneficial Ownership: 15,540,967 shares

The shares sold represent less than 0.6% of Mr. Bray's combined direct and indirect equity holdings. Because the transaction was executed pursuant to a pre-scheduled Rule 10b5-1 trading plan and constitutes a minor fraction of the insider's total stake, this transaction indicates routine portfolio diversification rather than a discretionary sentiment-driven sell-off.