Everpure Chief Visionary Officer John Colgrove Sells $30.85M in Class A Shares Under Rule 10b5-1 Plan

Executive Summary

On October 14, 2026, John Colgrove, Chief Visionary Officer and Director of Everpure, Inc. (Ticker: P), reported the sale of 200,000 shares of Class A Common Stock across October 12 and October 13, 2026. The dispositions totaled approximately $30.85 million at weighted-average prices ranging from $151.37 to $157.05 per share.

All dispositions were executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on January 8, 2026.

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Transaction Breakdown

1. The EEC Irrevocable Trust (October 12, 2026):

   • Sold 50,000 shares in four weighted-average price tranches ($152.23, $153.14, $154.13, and $154.99).
   • Proceeds: ~$7,686,672.
   • Post-transaction trust holding: 2,415,000 shares.

2. The RWC Irrevocable Trust (October 12, 2026):

   • Sold 50,000 shares in five price tranches ($152.11 to $155.54).
   • Proceeds: ~$7,686,628.
   • Post-transaction trust holding: 2,415,000 shares.

3. Charitable Gift & Trust Sale (October 13, 2026):

   • Gifted 100,000 shares directly owned to The Colgrove Family Charitable Remainder Trust (CRT).
   • The CRT subsequently sold all 100,000 shares across seven price tranches ranging from $151.37 to $157.05.
   • Proceeds: ~$15,479,530.
   • Post-transaction CRT holding: 0 shares.

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Ownership Structure Post-Transaction

Following these transactions, John Colgrove retains substantial direct and indirect beneficial ownership across multiple vehicles:

• Direct Ownership: 5,493,309 shares
• The EEC Irrevocable Trust: 2,415,000 shares
• The RWC Irrevocable Trust: 2,415,000 shares
• Colgrove Family Living Trust: 467,694 shares
• Total Beneficial Ownership: 10,791,003 shares

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Significance & Market Context

• Trading Significance: Medium
• While the dollar amount is significant ($30.85M), the 200,000 shares sold represent less than 2% of Colgrove's total reported holdings (~10.79M shares).
• Because the sales were carried out under a pre-established Rule 10b5-1 plan established in January 2026, along with estate and charitable planning structures (irrevocable trusts and a CRT), the transactions reflect structured liquidity and estate management rather than a discretionary market-timing decision.