Everpure Insider John Colgrove Sells $12.5M in Stock via 10b5-1 Plan

Insider Transaction Overview

On September 25, 2026, John Colgrove, Chief Visionary Officer and Director of Everpure, Inc. ($P), executed a series of transactions involving Class A Common Stock:

1. Bona Fide Gift to Trust: Colgrove transferred 100,000 shares of Class A Common Stock directly owned to The Colgrove Family Charitable Remainder Trust (CRT) for $0 consideration.
2. Charitable Remainder Trust Dispositions: The CRT subsequently sold all 100,000 shares across multiple tranches at weighted average prices ranging from $123.20 to $127.10 per share.

Transaction Details

• Total Shares Sold: 100,000
• Effective Weighted Average Price: ~$124.63 per share
• Gross Proceeds: ~$12,463,097.11
• Trading Plan: Effected under a pre-established Rule 10b5-1 trading plan adopted on January 8, 2026.

Post-Transaction Holdings

Following the transactions, John Colgrove retains substantial ownership:

• Direct Ownership: 5,593,309 shares
• Colgrove Family Living Trust: 467,694 shares
• The EEC Irrevocable Trust: 2,465,000 shares
• The RWC Irrevocable Trust: 2,465,000 shares
• Total Post-Transaction Beneficial Ownership: 10,991,003 shares

Market & Significance Assessment

While the gross value sold (~$12.5 million) is notable, the transaction represents less than 1% of Colgrove's total aggregate beneficial holdings (>10.99 million shares). Because the sales were structured via a charitable remainder trust under a pre-scheduled Rule 10b5-1 trading plan established months in advance, this activity carries Medium significance and reflects standard estate planning and diversification rather than an unscripted market signal.