Everpure Co-Founder John Colgrove Disposes of $22.7M in Class A Shares via CRT
Everpure, Inc.
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Filing Summary
š SEC Form 4 Alert: Everpure, Inc. ($P) Insider: Colgrove John (Chief Visionary Officer, Director) Filing Date: September 24, 2026
Summary: ā¢ Transaction: Indirect Sale (via Charitable Remainder Trust) ā¢ Shares Sold: 200,000 shares ā¢ Average Execution Price: ~$113.26 ā¢ Total Value: $22,652,256.02 ā¢ Direct Remaining Shares: 5,693,309 ā¢ Plan: Executed pursuant to Rule 10b5-1 plan adopted January 8, 2026 ā¢ Mechanism: Direct gifts of 100k shares on 09/22 and 100k shares on 09/24 to The Colgrove Family Charitable Remainder Trust, subsequently sold by the trust.
Comprehensive Analysis
Insider Filing Analysis: Everpure, Inc. ($P)
Overview
On September 24, 2026, John Colgrove, Chief Visionary Officer and Director of Everpure, Inc. (formerly Pure Storage, Inc.), reported transactions involving Class A Common Stock executed on September 22 and September 24, 2026.
Transaction Details
- Structure: The transactions followed a two-step pattern:
- September 22, 2026: Gift of 100,000 shares from direct ownership to The Colgrove Family Charitable Remainder Trust (CRT), followed by the open-market sale of 100,000 shares by the CRT in two blocks:
- 66,892 shares at a weighted average price of $110.15
- 33,108 shares at $111.39
- September 24, 2026: Gift of an additional 100,000 shares from direct ownership to the CRT, followed by the open-market sale of 100,000 shares by the CRT across three blocks:
- 67,903 shares at a weighted average price of $115.24
- 1,800 shares at a weighted average price of $116.64
- 30,297 shares at a weighted average price of $117.54
- September 22, 2026: Gift of 100,000 shares from direct ownership to The Colgrove Family Charitable Remainder Trust (CRT), followed by the open-market sale of 100,000 shares by the CRT in two blocks:
- Total Shares Sold: 200,000 shares
- Total Proceeds: Approximately $22.65 million
- Rule 10b5-1 Plan: The sales were executed under a pre-established Rule 10b5-1 trading plan adopted on January 8, 2026.
Post-Transaction Holdings
Following these dispositions, Colgrove maintains substantial holdings:
- Direct Ownership: 5,693,309 shares
- Indirect Ownership:
- Colgrove Family Living Trust: 467,694 shares
- The EEC Irrevocable Trust: 2,465,000 shares
- The RWC Irrevocable Trust: 2,465,000 shares
- Total Beneficial Ownership: Over 11.09 million shares
Market & Trading Significance
- Significance Level: Medium
- While the headline sale value is significant (~$22.7M), the transactions represent less than 2% of the reporting owner's aggregate holdings across direct and indirect entities.
- The execution via a Charitable Remainder Trust under a pre-arranged Rule 10b5-1 plan indicates planned estate/charitable planning rather than discretionary short-term sentiment.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
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