Everpure Chief Visionary Officer John Colgrove Sells $11.0M in Class A Shares Under Rule 10b5-1 Plan
Everpure, Inc.
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Filing Summary
# Insider Transaction: Everpure, Inc. ($P)
**Insider:** John Colgrove (Chief Visionary Officer & Director)
**Filing Date:** 2026-09-22 | **Transaction Date:** 2026-09-21
### Summary
- **Type:** Open Market Sale (Rule 10b5-1)
- **Shares Sold:** 100,000 (across 2 tranches: 97,866 @ $110.33 and 2,134 @ $111.12)
- **Gross Proceeds:** ~$11,034,686
- **Direct Ownership Remaining:** 5,893,309 shares
- **Indirect Trust Holdings:** 5,397,694 shares
- **Significance:** Medium (Routine 10b5-1 sale via Charitable Remainder Trust; represents <1% of total holdings)
Comprehensive Analysis
Transaction Overview
On September 21, 2026, John Colgrove, Chief Visionary Officer and Director of Everpure, Inc. (ticker: P), completed open-market sales totaling 100,000 shares of Class A Common Stock for aggregate gross proceeds of approximately $11.03 million.
The sales were conducted through The Colgrove Family Charitable Remainder Trust under a pre-established Rule 10b5-1 trading plan adopted on January 8, 2026:
- Tranche 1: 97,866 shares at a weighted-average price of $110.33 (ranging from $110.00 to $110.99).
- Tranche 2: 2,134 shares at a weighted-average price of $111.12 (ranging from $111.00 to $111.27).
Prior to the sale on September 21, 2026, Colgrove gifted 100,000 shares from his direct holdings to the Charitable Remainder Trust. In addition, on September 20, 2026, 15,956 shares were withheld by the issuer at $104.14 per share ($1.66 million) to satisfy tax liabilities arising from vesting equity awards.
Ownership Structure & Market Impact
Following these reported transactions, John Colgrove maintains substantial skin in the game:
- Direct Holdings: 5,893,309 shares
- Indirect Holdings: 5,397,694 shares held across multiple family trusts (including the Colgrove Family Living Trust, EEC Irrevocable Trust, and RWC Irrevocable Trust)
- Total Beneficial Ownership: >11.29 million shares
The 100,000 shares liquidated represent less than 0.9% of Colgrove's overall equity position in Everpure. Because the transaction was executed under a pre-scheduled Rule 10b5-1 plan established over eight months prior and structured through a charitable remainder trust, this sale is considered routine financial and philanthropic planning rather than a directional signal on company fundamentals.
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Important Disclaimer
This content is drawn from public SEC filings and may contain errors. It is for informational purposes only and is not investment, legal, or tax advice.
Nothing here is a recommendation to buy, sell, or hold any security. Do your own due diligence.
