Roku Director Neil Hunt Exercises Options and Sells $312K in Stock Under 10b5-1 Plan

Executive Summary

On November 3, 2026, Roku, Inc. ($ROKU) director Neil D. Hunt reported derivative exercises and open-market sales totaling 2,000 shares of Class A Common Stock executed on November 2, 2026. The sales generated aggregate gross proceeds of approximately $312,347 at a weighted-average price of roughly $156.17 per share.

Transaction Breakdown

1. Option Exercise & Conversion:

   • Exercised 4,000 employee stock options with an exercise price of $8.82 per share into Class B Common Stock.
   • Converted 2,000 shares of Class B Common Stock into 2,000 shares of Class A Common Stock on a 1:1 basis.

2. Open-Market Sales (Class A Common Stock):

   • Tranche 1: Sold 1,594 shares at a weighted-average price of $155.85 (range: $155.36 – $156.33).
   • Tranche 2: Sold 171 shares at a weighted-average price of $157.02 (range: $156.37 – $157.27).
   • Tranche 3: Sold 235 shares at a weighted-average price of $157.75 (range: $157.44 – $158.15).
   • Total Sold: 2,000 shares.

3. Post-Transaction Holdings:

   • Class A Common Stock: 9,629 shares held directly.
   • Class B Common Stock: 26,000 shares held directly.
   • Employee Stock Options: 31,333 options remaining.

Market & Trading Significance

• Trading Significance: Low
• Pre-Scheduled Trading Plan: The sales were executed pursuant to a pre-established Rule 10b5-1 trading plan adopted by Mr. Hunt.
• Transaction Context: The activity represents a routine exercise-and-sell transaction of deeply in-the-money options expiring in August 2027. Given the modest transaction size (~$312k) and predetermined schedule, this filing does not indicate a shift in insider sentiment.