Roku Director Neil Hunt Exercises Options and Sells $302K in Stock via 10b5-1 Plan

Transaction Summary

On October 1, 2026, Roku, Inc. director Neil D. Hunt executed transactions involving option exercises and open-market sales:

• Option Exercise: Exercised 4,000 stock options at an exercise price of $8.82 per share to acquire 4,000 shares of Class B Common Stock.
• Conversion: Converted 2,000 shares of Class B Common Stock to Class A Common Stock on a 1:1 basis.
• Open-Market Sales: Sold a total of 2,000 shares of Class A Common Stock pursuant to a Rule 10b5-1 trading plan across two tranches:
  • 1,592 shares at a weighted-average price of $150.85 ($240,153.20)
  • 408 shares at a weighted-average price of $152.04 ($62,032.32)
  • Total Proceeds: $302,185.52

Holdings Analysis

Following these transactions:

• Class A Common Stock directly held: 9,629 shares
• Class B Common Stock directly held: 24,000 shares
• Derivative employee stock options remaining: 35,333 options

Significance Assessment

The trading significance is assessed as Low. The disposition represents a routine exercise-and-sell transaction executed under an affirmative defense Rule 10b5-1 plan adopted by the director.