Roku Director Neil D. Hunt Exercises Options and Sells $312.6K in Stock Under 10b5-1 Plan

Executive Summary

On September 1, 2026, Neil D. Hunt, a Director at Roku, Inc. ($ROKU), executed an option exercise and subsequent sale of 2,000 shares of Class A Common Stock. The sales were conducted pursuant to a pre-arranged Rule 10b5-1 trading plan for total gross proceeds of approximately $312,605.47.

Transaction Breakdown

• Option Exercise: Exercised stock options for 4,000 shares of Class B Common Stock at an exercise price of $8.82 per share.
• Conversion: Converted 2,000 shares of Class B Common Stock into 2,000 shares of Class A Common Stock on a 1-for-1 basis.
• Open Market Sales:
  • Sold 1,419 shares of Class A Common Stock at a weighted average price of $156.05 per share (ranging from $155.53 to $156.49).
  • Sold 581 shares of Class A Common Stock at a weighted average price of $156.92 per share (ranging from $156.57 to $157.46).

Post-Transaction Holdings

• Class A Common Stock (Direct): 9,629 shares
• Class B Common Stock (Direct): 22,000 shares
• Stock Options (Direct): 39,333 options remaining

Market & Governance Context

Because the sales were executed under an established Rule 10b5-1 trading plan following an option exercise and represent a modest dollar volume relative to the company's capitalization, this activity carries low trading significance.