Equifax CEO Exercises Options and Sells Shares Under Rule 10b5-1 Plan

Executive Summary

On October 23, 2026, Equifax Inc. (NYSE: EFX) Chief Executive Officer and Director Mark W. Begor executed transactions involving the exercise of stock options and subsequent sale of 37,792 shares of common stock. The transactions were carried out pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on October 28, 2025.

Transaction Details

• Option Exercise: Mr. Begor exercised 37,792 stock options with an exercise price of $112.46 per share, which were scheduled to expire on May 4, 2028.
• Open Market Sales: The 37,792 shares were liquidated in four distinct market transactions:
  • 1,194 shares at a weighted-average price of $186.7335
  • 1,250 shares at $183.4030
  • 1,681 shares at a weighted-average price of $185.2034
  • 33,667 shares at a weighted-average price of $182.5170
• Total Gross Proceeds: Approximately $6,906,848 (net gain over exercise cost: ~$2,657,643).

Post-Transaction Holdings

Following the transactions:

• Direct Ownership: 289,922 shares of common stock (including dividend equivalent units and ESPP purchases).
• Indirect Ownership: 64,726 shares held across multiple Grantor Retained Annuity Trusts (GRATs) established between April 2025 and May 2026.

Analysis and Market Significance

This activity is classified as having Medium trading significance. Because the transaction represents an exercise-and-sell under a pre-scheduled Rule 10b5-1 plan adopted nearly a year prior, it indicates programmatic personal portfolio planning rather than a discretionary reaction to near-term corporate developments. Furthermore, Mr. Begor retains significant equity exposure exceeding 350,000 shares across direct and indirect holdings.