Booking Holdings Director Executes Rule 10b5-1 Indirect Sale

Executive Summary

On September 1, 2026, Robert J. Mylod Jr., a Director of Booking Holdings Inc. (NASDAQ: BKNG), executed an open-market sale of 1,000 shares of Common Stock at a price of $200.00 per share. The transaction generated total gross proceeds of $200,000.00.

Key Transaction Details

• Security: Common Stock
• Transaction Type: Open-market sale (Code: S)
• Shares Sold: 1,000 shares
• Execution Price: $200.00
• Total Consideration: $200,000.00
• Nature of Ownership: Indirect (held by Annox Capital, LLC, of which Mr. Mylod is the managing member)
• Pre-Planned Trading Plan: The transaction was conducted under a pre-established Rule 10b5-1 trading plan adopted on August 7, 2025.

Post-Transaction Holdings

Following the sale, Mr. Mylod retains:

• 14,000 shares held indirectly through Annox Capital, LLC.
• 69,565 shares held directly.

Market & Governance Context

The transaction represents a relatively minor reduction in the insider's substantial total holdings (less than 1.5% of combined direct and indirect ownership) and was executed in accordance with an established 10b5-1 plan, signaling low overall market impact.