Salesforce Announces Definitive Agreement to Acquire Braze for ~$5.66B
Salesforce, Inc.
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Filing Summary
📢 Salesforce to Acquire Braze for ~$5.66B in Cash
• Acquirer: Salesforce, Inc. ($CRM) • Target: Braze, Inc. ($BRZE) • Consideration: $47.50 per share in cash • Enterprise Value: ~$5.66 Billion • Expected Close: Fiscal Year 2028 • Strategic Fit: Integrates Braze's real-time mobile and cross-channel engagement platform with Salesforce Marketing Cloud, Agentforce, and Data 360.
Comprehensive Analysis
Event Summary: Salesforce to Acquire Braze
On October 20, 2026, Salesforce, Inc. entered into a definitive agreement to acquire customer engagement platform Braze, Inc. (NASDAQ: BRZE) for an enterprise value of approximately $5.66 billion.
Key Transaction Terms
- Purchase Price: Braze Class A common stockholders will receive $47.50 in cash per share.
- Enterprise Value: ~$5.66 billion.
- Financing: Expected to be funded via balance sheet cash (non-dilutive consideration).
- Expected Closing: Salesforce's fiscal year 2028, subject to Braze shareholder approval and regulatory clearances.
Strategic Rationale
- Agentic AI & Real-Time Engagement: Enhances Salesforce's architecture across Data 360, Customer 360, Agentforce, and SIForce.
- Marketing Cloud Expansion: Bolsters Salesforce Marketing Cloud with Braze's event-streaming, cloud-native architecture optimized for high-volume B2C real-time interaction (mobile apps, web, push notifications, SMS, WhatsApp, email).
- Customer Base Addition: Braze brings ~2,770 enterprise and commercial customers (e.g., Canva, Instacart, Venmo, Equinox).
Financial & Outlook Impact
- Guidance: No change to Salesforce's FY27 guidance. Salesforce has not issued FY28 guidance, and there is no update to long-term targets at this time.
- Accretion Profile: Described as growth-accretive with near-term profitability dilution.
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