Netflix Director Bradford L. Smith Exercises & Sells $1.15M in NFLX via 10b5-1 Plan

Transaction Overview

On October 26, 2026, Netflix Inc. (NASDAQ: NFLX) Director Bradford L. Smith completed the exercise and sale of 17,980 shares of common stock pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on July 24, 2026.

Key Transaction Specifics

• Option Exercises: 17,980 non-qualified stock options exercised across four tranches at strike prices ranging from $12.749 to $14.692 per share.
• Open Market Sales: 17,980 shares disposed of in three tranches:
  • 11,980 shares at a weighted-average price of $63.549 ($62.99 – $63.96)
  • 1,800 shares at a weighted-average price of $64.610 ($63.99 – $64.98)
  • 4,200 shares at a weighted-average price of $65.138 ($64.99 – $65.36)
• Gross Proceeds: $1,151,192.94
• Post-Transaction Holdings: 79,690 shares held directly.

Significance Assessment

This activity is categorized as Low significance. The sales represent a routine cashless exercise and sell-to-cover/liquidation under a Rule 10b5-1 plan established months in advance, leaving the insider with a substantial direct position of 79,690 shares.