Apple Principal Accounting Officer Ben Borders Disposes Shares via Rule 10b5-1 Plan

Insider Transaction Overview: Apple Inc. ($AAPL)

On October 19, 2026, Apple Inc. filed a Form 4 on behalf of Ben Borders, the company's Principal Accounting Officer, detailing transactions that took place on October 15 and October 16, 2026.

Key Details:

1. RSU Vesting (October 15, 2026):

   • Acquired 1,714 shares of Common Stock through the settlement of vesting Restricted Stock Units (RSUs) across four prior grants (2022–2025).
   • 883 shares were automatically withheld by Apple at $342.00 per share ($301,986.00) to cover statutory tax withholding liabilities.

2. Open Market Sales (October 16, 2026):

   • Executed five open market sales totaling 1,280 shares pursuant to a pre-arranged Rule 10b5-1 trading plan established on February 6, 2026.
   • Sales occurred at weighted average prices ranging from $343.08 to $347.43, yielding total proceeds of approximately $442,107.54.
   • Following these sales, Mr. Borders retains direct ownership of 38,288 shares of common stock, in addition to unvested RSU balances.

Analysis and Significance:

• Trading Significance: Low.
• The transactions represent standard executive equity compensation management: scheduled semi-annual vesting of RSUs, obligatory tax withholding, and routine liquidations conducted via an affirmative Rule 10b5-1 trading plan adopted months in advance. The total volume sold is minor relative to the insider's aggregate holdings and poses no discretionary directional signal.